$35 million in giving shows the power of activation

At Daffodil, we talk a lot about DAF assets, payouts, and grantmaking volume. But there's another measure worth paying attention to: donor activation.

Not just how much money moves, but how many donors are actively engaged in putting their charitable dollars to work.

HalfMyDAF just reported its biggest year yet, with more than 2,750 grants representing $35.6 million in donor-advised fund giving in 2026. Since 2020, the initiative has helped mobilize more than $133 million for nonprofits by encouraging DAF holders to spend down their funds, with opportunities for matching grants.

The takeaway? Give donors a compelling reason to act. See the 2026 results.

What does ongoing engagement look like?

Matching campaigns like HalfMyDAF are powerful. But imagine if keeping donors inspired, informed, and active were part of the everyday DAF experience.

Discovering nonprofits aligned with your interests and seeing meaningful updates about the impact of your giving. Finding new opportunities to make a difference, without starting from scratch each time.

For the organizations managing these programs, modern infrastructure and AI-enabled tools can help deliver these experiences at scale, while reducing the administrative work behind every grant.

The next generation of DAFs should do more than make giving easier.

That's what we're building with Daffodil's Mission Control: technology that connects donors, operations, and impact to keep generosity moving.

Smarter Giving Starts Here.

Mission Control by Daffodil helps organizations launch, manage, and grow modern donor-advised fund programs with better tools

Curious what that looks like for you or your organization?